Engendering Practices

The Pretensions of Kawaii: Schoolgirls and Cute Sexism

Swastika Jajoo This article examines gender performativity of Kawaii entrenched in the Japanese culture. Through her piece she explores various facets of this sexist culture leading to infantilisation and objectification of young school girls and women in Japan. I. INTRODUCTION Didier Andre Guillot writes in an opinion article published in The Japan Times in July …

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